Designer Shaik is a unique brand that combines luxury, opulence and a theme that creates all the dramatic and mystical links of a region and recaptures the colourful heritage and culture of oriental Arabia. The product, marketing and theme are produced to an International high-quality standard. The brand was launched in 1997 and has become a top selling "trendsetter" competing alongside well-known brands. Its unique designs are predominantly for the quality-focused clientele but have proved to be a multi-cultural wide-ranging seller for those seeking the ultimate gift with a difference. The handcrafted bottles of perfume for men and women have scooped International prizes and continues to grow in every aspect. It promotes quality and luxury within the stores and adds value to products that surround it. Its products sell as more of a distinguished gift item rather than an ordinary perfume.