Jean Patou

With women discovering new desires in the midst of the liberated 1920s, a single man had a remarkable and audacious intuition. That man was Jean Patou, a Parisian couturier with a forward-thinking outlook. Patou revolutionized fashion with new fashion innovation, including sportswear, the twin-set, monograms, and the first knitted bathing suits. His first fragrances were: Amour Amour devoted to brunettes, Que Sais-Je? for blonds and Adieu Sagesse for red-haired. From the iconic Joy fragrance of 1925, up to the more recent "1000" and Sublime, the quest for excellence and refinement can be found in all of Jean Patou's perfumes that create the most enduring legacy of the great master.