A leading international fashion group, Hugo Boss brand is a major player in high fashion clothing, accessories, footwear and fragrances. The company started in 1924 in Germany as a manufacturer of uniforms. In 1985 Hugo Boss granted its first fragrance license for the men’s cologne, Boss Number One. Boss Elements was introduced in 1993 and for the younger demographic, Hugo for Men in 1995 and Hugo for Women in 1997. Many other Hugo Boss colognes have been launched since such as Baldessarini and the various In Motion colognes for men and Intense and Hugo XX perfumes for women. The company produces fragrances in conjunction with Proctor and Gamble Prestige.