Guepard is a Swiss luxury handcrafted watches and jewelry brand founded by Mrs Pelletier in Fribourg, central Switzerland, in 1979. Guepard fragrances are developed in the brand's perfume factory in South France. Their first eponymous fragrance Guepard for women of aromatic spicy character was launched in 1997, followed by the masculine edition in 1998. All perfumes and colognes are created in the south of France using the finest ingredients. The glass bottles are shaped as jewels to emphasize the style of the brand. This house continues to create scents adored by women and men for their individuality and creative expression.