Steeped in tradition, rediscover the true art of perfumery with Creed Perfumes, based in Paris. Creed is the world's only dynastic, privately held luxury fragrance company. Founded in 1760 and passed from father to son since then, handcrafting unique fragrances for royal houses and discerning perfume connoisseurs for over 250 years, delve into an olfactive world of rare beauty and exquisite ingredients. Among their clients were Empress Eugene of France, wife of Napoleon III, Emperor Franz-Josef of Austria-Hungary and his wife Empress Elisabeth, Czar Nicolas II of Russia, Queen Victoria of Britain, King George III, Queen Maria Cristina of Spain. In the 20th century the Duke and Duchess of Windsor, Sir Winston Churchill, President John F. Kennedy, Princess Grace of Monaco, the First Ladies - Jacqueline Kennedy, Laura Bush and Michelle Obama and many other, including the future Duchess of Cambridge.