Clive Christian became the custodian of a British perfumery first established in 1872, the only house ever to have been granted the image of Queen Victoria's crown, and set about restoring true luxury to the world of perfumery by reviving the original values and heritage of the perfumery with no reference to cost under his principle to "Design first - to be the best that it can be - then cost it". In 1999 Clive Christian, one of the most successful and distinguished interior designers of the same name, acquired Crown Perfumery. Clive Christian creates fragrances which are not oriented towards the stream of the latest novelties, chasing after the latest trend. The philosophy behind the brand is that creating perfumes is on the same level as other art forms, such as composing music and painting. His fragrances draw you in with exquisite scents and handcrafted lead crystal flacons. This combination, paired with the talent and passion of the Crown Perfumery, bestows the perfume with its sense of Haute Couture. Clive Christian's vision of luxury perfume culminated in the 1999 release of the Original Collection of six pure perfumes in three matched his and hers pairs using the most rare and precious natural ingredients from around the world. The design of the bottle was as an important reflection of the perfume itself, and in addition to reviving the original glass bottles from the perfumery archives, Clive Christian also designed a hand-cut crystal stopper for the pure perfume aficionado. The No1 pure perfume crystal bottle bears a single white brilliant cut diamond at the collar as a symbol of the rarity of the ingredients within.