Rasasi is a niche family owed brand founded in 1979 in Dubai by Abdul Razzak Kalsekar. The perfumes combine luxury and opulence of the region with a strong western influence driven by global vision that and epitomize quality and sophistication. Rasasi strives to offer an exclusive sensorial experience guided by precious raw materials inspired by mankind's obsession for finesse and luxury. The brand has a worldwide reputation for quality, luxury and elegance. Today Rasasi has over 180 perfumes in its fragrance base, the first edition released in 2011 and the newest is from 2018. The brand's maiden label 'Blue Lady' – the flag bearer of the Rasasi spirit in the Occidental range of perfumes - was an insurmountable success along with the recognition of Rasasi as master perfumer. The two Oriental and Occidental range perfume lines found loyal followers among regional customers.