Dsquared2 is a Canadian fashion brand created by Dean and Dan Caten, who studied briefly at Parsons School of Design before plunging into the fashion world full time, serving as creative directors of Ports 1961. The brothers left for Italy in 1991 with the dream of creating their own line. Design work for Versace and Diesel eventually led to their first menswear collection under the Dsquared2 brand, which made its debut in Milan, with financial backing provided by Diesel. They debuted their men's collection in 1994, and in 2003, they launched a women's collection in 2002. Their first collection for women earned them praise and a front-page feature in "Women's Wear Daily." In 2002, the brothers also signed a licensing deal which expanded the brand's offerings into footwear, accessories and fragrances. Dsquared2 is known for its extravagant and energetic fashion shows, many of which feature musicians and celebrities such as Rihanna and Christina Aguilera making a unique entrance and taking a stroll on the runway.
The Dsquared2 brand offered its first fragrance in 2007, He Wood. The women's companion, She Wood, was launched in 2008. Dsquared2 fragrances are produced in conjunction with ITF Group.
Designer DSQUARED² has 21 perfumes in its fragrance base. The earliest edition was created in 2007 and the newest is from 2019.